“It starts and ends with the audience!”

A few days ago, an old friend called me with a problem. “A new competitor just opened nearby. They are taking my best customers and destroying my rate. How do I overcome this? Do I need a new website? Social media? Some ads? Help!!!” It took me a few minutes,...

Is your asset one-of-a-kind, or one of many?

Here’s a quick way to test asset distinction. Grab your latest DaySTAR Report and march out the front door of your property, and look up. Do you see a sign with the name of a franchise on your building? Second test… Take a look at the CompSet in your hand....

Positioning [a hotel or resort] starts with mastering “space.”

There are three spaces that are critically important when properly positioning or repositioning a property. They have nothing to do with meeting venues, guest rooms or beach frontage. However, not investing the necessary time and attention to measure and assess these areas will likely result in the waste of significant...