Reinventing a failed real estate investment

SITUATION: Floridaʼs real estate bust forced ownership at the Reunion and Hammock Beach real estate investment developments to convert to a hospitality business model to salvage the Club Membership operation and facilities. PROBLEM: Although the developments contained five championship-caliber golf courses, the developments were not recognized as resort products, and...

Positioning [a hotel or resort] starts with mastering “space.”

There are three spaces that are critically important when properly positioning or repositioning a property. They have nothing to do with meeting venues, guest rooms or beach frontage. However, not investing the necessary time and attention to measure and assess these areas will likely result in the waste of significant...

Reclaiming “Icon” status through “historic” positioning

SITUATION: The Savery Hotel had a very rich history, and had been restored to grandeur, but had long since fallen out of favor in the community. It was ranked #7 of 7 among downtown competitors, and that was after completion of a major renovation. PROBLEM: The hotel had been closed...

When you are the market leader, but now facing new competition…

SITUATION: The Aruba Marriott was ranked #1 among market competitors, but was about to encounter significant competitor challenge. Major renovations and new spa introductions were underway at the primary challenger resorts. Plus, a new vacation club project was about to open on one side of the Marriott, and a new...