David DaytonSVP / CMO

As SVP Operations and Chief Marketing Officer, I am proud to spearhead the hospitality division of our company. My hospitality background spans almost 40 years, representing owners, operators, brands, franchisors, franchisees and clients.

Prior to joining SRI, I directed the hospitality divisions for two of the nation’s largest hospitality marketing firms, overseeing strategic planning, branding and marketing for premier hotel brands, hotels and resorts, tourism destinations and travel organizations. At the corporate level, I managed global marketing  communication for Westin, Renaissance and Courtyard; and served as SVP for a Pennsylvania-based owner/operator of 54 hotel properties in 26 states, responsible for all of the company’s revenue disciplines.