“The SRHM Way.”
THE SRHM team excels at managing for stability and maximization during opportune and “tough” economic cycles.
The core of the SRHM portfolio is select service hotels in the Marriott, Hilton and IHG brand families.
THE SRHM Way adds a “stewardship” approach above the standard regulations of brand and franchise management.
We Manage Every Asset Like It’s Ours
A hotel’s value… to owners, associates, guests and franchise organizations… is directly proportionate to the expertise and amount of attention that it receives from the management team.
Our work doesn’t stop when the management agreement is signed. It shifts into high gear. The “First 90 Days” module activates a plan for the immediate and long-term needs of the hotel. We then regularly dialogue with the franchise organization, manage systems, support the on-property team, and walk the parking lot like an owner. Quality Assurance is an ongoing, three-level process. Guest and associate satisfaction receives equal priority. And reporting is proactive and frequent. The SRHM Way provides assurance that the investment is in the hands of “stewards” with the owner’s interests always in mind.
20 Years In Lodging Management
As a company, we serve more than 6,000 meals a day and make over 3,500 beds.
We proudly serve guests for one night and for years.
With an attentive, hands-on approach, SRHM takes and assertive role in ensuring that each hotel has the tools and resources to create consistent and distinctive guest experiences, and efficient business operations.
QA is at the heart of The SRHM Way. Our audit instrument has been developed and refined to exceed franchise organization requirements, and is administered quarterly by the management team and monthly by cross-discipline hotel teams.
Total transparency is key in The SRHM Way. Being able to provide owners and property leaders with real-time data regarding financial performance is critical. SRHM utilizes the M3 Accounting software platform.
Utilizing a centralized marketing structure, we ensure that all programs and communications are maximized and consistent. SRHM’s corporate sales team attends weekly Revenue Optimization calls with the property and franchise teams to support decision-making.
Taking care of associates is the #1 way that we ensure guest satisfaction. Training, a timely review process, standards and procedures, and consistency in accountability policies are as important to associate morale as to the protection of owner liability.
Revenue generation and all forms of communication are dependent on having the right resources and being able to function at full capacity. SRHM’s corporate IT team coordinates hotel tech needs with each franchise organization, vendor and property team.
“When we started building our Fairfield, the Marriott requirements seemed daunting. Today, the management team is ahead of schedule and already booking future groups.”